Introduction
TICC provides information essential for survey, marketing and
telephone traffic measurement purposes. It is an inexpensive, pocket
sized instrument for counting the number of incoming calls to a
telephone, PABX exchange line or extension. The unit maintains and
displays separate totals for the overall number of incoming calls
and the number that were answered. It eliminates cumbersome, time
consuming and error prone pencil and paper recording methods. TICC
is quickly and easily installed in a few minutes by non technical
people, and in most cases, without the use of any tools.
Applications
Advertising effectiveness surveys
TICC provides up to the minute incoming call information. At the
push of a button it displays the latest call figures, such as those
to a telephone whose number is uniquely quoted in an advertisement.
The volume of calls to such a number is a direct and accurate indication
of the response to the advertisement.
The choice of format and medium (eg Yellow Pages, newspapers, direct
mail etc.) for an advertisement or advertising campaign can be critical
to its success and TICC can be the ideal partner in the survey process.
Incoming telephone traffic monitoring and analysis. TICC has a time
based call accumulating feature unique among such low cost instruments
that makes it a truly useful traffic measurement and statistical
tool.
The feature accumulates total incoming and answered calls in 24
separate displayable one hour slots. This provides not only the
totals of answered and unanswered calls but also the volume within
each of 24 one hourly slots, forming an accurate statistical picture
of their cumulative distribution over a complete day. A typical
and common application is in determining the adequacy of telephone/switchboard
attendance arrangements and general business hours. A large volume
of unanswered calls will suggest that changes
are needed. However, information on when they occur is essential
as a guide to meaningful modifications. TICC’s ability to supply
this information will ensure that changes made are appropriate and
effective.
Equipment monitoring
TICC can monitor the operation of fax and answering machines, call
diverters etc. It will confirm a suspected failure to reliably answer
incoming calls by indicating the presence of unanswered calls.
Telephone opinion polls
Organisations such as TV or radio stations often conduct telephone
opinion polls on topical issues. Typically the poll will contain
only a single proposition with a Yes/No answer linked to two separate
telephone numbers, monitored by call counting devices. Because of
the low cost of the TICC, multiple proposition polls are now an
affordable option.
